Paid Channel Specialist
Join a Finnish tech scale-up in its most promising market opportunity to date. The European Cloud Market is booming, and we’re shaping its future.
About the role
We are looking for a creative, curious, and results-driven Paid Channel Specialist to grow UpCloud's customer base through paid advertising.
Your primary focus will be on acquiring new users at scale, optimizing campaigns for registrations, paying customers, and revenue growth. You'll also run campaigns that support our B2B sales efforts.
You'll take ownership of paid advertising campaigns across multiple channels, with an initial focus on LinkedIn and Reddit, while actively exploring new channels and opportunities, such as Meta and developer communities. This is a hands-on role where you'll combine campaign execution, creative thinking, experimentation, and data-driven optimization.
What we're looking for
Plan, launch, manage, optimize, and report on paid advertising campaigns across different platforms and channels.
Develop and scale campaigns on LinkedIn and Reddit while exploring and testing new advertising channels, such as Meta platforms, developer communities, and other emerging opportunities.
Stay up to date with advertising platform algorithms, features, trends, and new ad formats.
Develop creative campaign concepts, communicate visual ideas to designers, and create engaging ad copy.
Collaborate with marketing, product, and technical teams to understand complex products and communicate their value to customers.
Continuously test and improve targeting, creatives, and campaign performance.
Recommend channel strategies and budget allocation based on performance and growth opportunities.
Monitor campaign KPIs, conversion performance, customer acquisition costs, and revenue impact.
Nice to have
Experience with Meta Ads, Google Ads, Google Analytics and Google Data Studio
Experience with programmatic advertising and developer-focused advertising platforms.
Hands-on experience with Google Tag Manager (GTM) or technical knowledge of Conversion APIs (CAPI).
Experience building AI-powered tools or automations to improve your own workflows.
Familiarity with cloud services, IT, or developer audiences.
What success looks like
Your campaigns drive a growing volume of new user registrations that convert into paying customers. You continuously improve acquisition efficiency, increase revenue generated through paid advertising, and discover new opportunities to scale our customer acquisition.
Why join UpCloud?
UpCloud is in an exciting phase right now, on track for massive growth in the cloud market. We offer a chance to be part of something big, where you can really make a difference! With our awesome team, products, and excellent positioning in the European cloud scene, UpCloud is in the perfect spot for anyone who wants to learn, grow, and shape the future of cloud tech.
You get to join a driven, highly motivated team committed to making a difference in the market. We have a unique market opportunity in Europe with our strong local infrastructure because our biggest competitors are all US-based, which is what makes this such a captivating opportunity to learn and grow.
The pay range for this role is around 3500 - 4500 euros per month, depending on your seniority and location.
We review all applications and get back to all our candidates - that is, a human, not an AI. That is a promise.
Benefits
Up to six weeks of annual paid vacation
Flexible and remote-friendly culture
Occupational healthcare
Travel insurance
Sports benefit
Company events and activities
Share Appreciation Rights program
Udemy E-learning platform and budget for trainings; unlimited business access
Annual company trip
- Department
- Marketing
- Role
- Paid Channel Specialist
- Locations
- Helsinki, EU
- Remote status
- Hybrid
About UpCloud
UpCloud is a global, innovative, and forward-thinking company with diverse teams in multiple locations around the globe.
Challengers at heart!
We are the architects of the leading European Cloud: a bunch of ambitious doers who refuse to settle for bare minimum industry standards and choose to redefine the bar for excellence instead. We don’t just compete with market giants, but drive the next wave of cloud technology.
Our coming years are dedicated to massive scaling and big wins. The UpCloud way is to custom-engineer superior products that stand apart: a cloud native stack renowned for exceptional scalability, speed, and security. The big cause is European data sovereignty!
Our goal is to consistently break outdated boxes and stir the status quo, to become our industry’s next major success story. While this requires that we give our utmost, our culture remains, and will always remain, unmistakably human-driven.
Dedicated to excellence
Anyone’s strongest reason to be here is simple: to work among the best. UpCloud is a collective of exceptionally skilled professionals.
Our continued growth demands a mindset of professional excellence and a healthy appetite for the unknown. At UpCloud, success means being an active solution-finder: rolling up your sleeves to problem-solve rather than waiting for an existing blueprint – we are the ones to create them!
First-class professionals, first-class treatment
Words are important, but actions speak louder. We prioritize our employees as much as our product quality, and foster a friendly atmosphere that champions Nordic work-life balance.
Once an UpCloudian, one is presented with 100% trust and wide liberties since day one – no questions asked. Our most informal, flat culture enables us to share knowledge, help a colleague wherever we can, and allows everyone to be their authentic, unique selves.