Performance Marketing Specialist
Join a Finnish tech scale-up in its most promising market opportunity to date. The European Cloud Market is booming, and we’re aiming to win it all.
UpCloud is on a mission to be the number 1 European cloud platform, built on performance, reliability, and trust. We are not just another cloud provider; we are a dedicated choice for businesses that demand exceptional performance, data sovereignty, and a true partnership approach. With a strong and constantly developing portfolio of IaaS and PaaS solutions, a rapidly growing international customer base, and a recently appointed new CEO, we are poised for explosive growth.
To accelerate this growth, we’re looking for a data-driven Performance Marketing Specialist to join our global, diverse Marketing team in our Helsinki office. You’ll be the engine driving UpCloud's digital customer acquisition. You will plan and execute our paid media campaigns targeting high-potential users and turning ad spend into measurable results across Europe. Your efforts will directly build the pipeline that fuels UpCloud’s growth!
We’re looking for a hands-on performance marketer with a strong background in managing campaigns and a drive for optimisation. Proven experience turning ad budgets into high-quality product-led growth (PLG) sign-ups and qualified leads. To be successful in this role, you are highly analytical, data-curious, and take complete accountability for your campaigns and results. You are also proactive in solving problems and thrive on finding new ways to improve performance.
Your responsibilities:
- Planning, building, and executing end-to-end paid media campaigns across key channels, including Google Ads (Search, Display, YouTube) and Paid Social (primarily LinkedIn and Instagram).
- Monitoring campaign budgets and performance daily, optimising for key metrics (e.g., CPM, CTR, CPL, and ROAS).
- Analysing campaign data using Google Analytics and HubSpot to identify trends, insights, and opportunities for improvement.
- Conducting A/B testing on ad copy, creative, and landing pages to continuously improve conversion rates.
- Collaborating with our content and design teams to develop compelling ad creatives and assets tailored to different channels and audiences.
- Providing regular, clear reports on campaign performance and its impact on marketing goals.
Requirements:
- Proven, hands-on experience in managing performance marketing campaigns with an annual seven-figure ad budget and delivering maximum ROI.
- Deep analytical and data-driven mindset with full ownership of tracking, attribution, and reporting.
- Expert in campaign tagging, UTM governance, tag management, and analytics configuration
- Expertise in Google Ads and LinkedIn Ads, with proven ability to scale campaigns across YouTube, Instagram, Reddit, and other relevant digital or developer-focused platforms.
- Excellent communication skills for collaborating with the wider GTM team.
- Proficient in building performance dashboards and reports using HubSpot, GA4, and spreadsheets.
- Location preferably near Helsinki, as that’s where we are headquartered.
Why join UpCloud?
UpCloud is in an exciting phase right now, on track for massive growth in the cloud market. We offer a chance to be part of something big, where you can really make a difference! With our awesome team, products, and excellent positioning in the European cloud scene, UpCloud is in the perfect spot for anyone who wants to learn, grow, and shape the future of cloud tech.
You get to join a driven, highly motivated team committed to making a difference in the market. We have a unique market opportunity in Europe with our strong local infrastructure because our biggest competitors are all US-based, which is what makes this such a captivating opportunity to learn and grow.
The pay range for this role is around 3500 - 4500 euros per month, though it is not set in stone as we assess each case individually.
We review all applications and get back to all our candidates. That is a promise.
Benefits
- Six weeks of annual paid vacation
- Flexible and remote-friendly culture
- Extensive occupational healthcare
- Lunch, sports & culture benefit
- Travel insurance
- Sports benefit
- Company events and activities
- Annual company trip
- Share Appreciation Rights program
- Udemy E-learning platform and budget for trainings; unlimited business access
- Cool office in the center of Helsinki
- Department
- Marketing
- Role
- Performance Marketing Specialist
- Locations
- Helsinki
- Remote status
- Hybrid
About UpCloud
UpCloud is a global, innovative, and forward-thinking company with diverse teams in multiple locations around the globe.
Challengers at heart!
We are the architects of the leading European Cloud: a bunch of ambitious doers who refuse to settle for bare minimum industry standards and choose to redefine the bar for excellence instead. We don’t just compete with market giants, but drive the next wave of cloud technology.
Our coming years are dedicated to massive scaling and big wins. The UpCloud way is to custom-engineer superior products that stand apart: a cloud native stack renowned for exceptional scalability, speed, and security. The big cause is European data sovereignty!
Our goal is to consistently break outdated boxes and stir the status quo, to become our industry’s next major success story. While this requires that we give our utmost, our culture remains, and will always remain, unmistakably human-driven.
Dedicated to excellence
Anyone’s strongest reason to be here is simple: to work among the best. UpCloud is a collective of exceptionally skilled professionals.
Our continued growth demands a mindset of professional excellence and a healthy appetite for the unknown. At UpCloud, success means being an active solution-finder: rolling up your sleeves to problem-solve rather than waiting for an existing blueprint – we are the ones to create them!
First-class professionals, first-class treatment
Words are important, but actions speak louder. We prioritize our employees as much as our product quality, and foster a friendly atmosphere that champions Nordic work-life balance.
Once an UpCloudian, one is presented with 100% trust and wide liberties since day one – no questions asked. Our most informal, flat culture enables us to share knowledge, help a colleague wherever we can, and allows everyone to be their authentic, unique selves.
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